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Warmly Congratulations To China Coal Group On Award Of Shandong Quality Brand In 2021

Date: 2021-12-16     Tag:  China Coal Highlights Brand

In order to thoroughly implement the guiding opinions on carrying out quality improvement actions issued by the CPC Central Committee and the State Council and the relevant spirit of the implementation plan of the provincial Party committee and the provincial government, promote the improvement of product quality and service quality, implement the strategy of strengthening the province and brand by quality, and promote the structural reform of supply side, Shandong quality evaluation association organized and carried out the cultivation and identification of Shandong high-quality brands in 2021, after strict identification in many links, such as qualification verification, material (network) review, expert review and soliciting opinions from all parties, the list of Shandong high-quality brands in 2021 was recently announced. Shandong China Coal Industry and Mining Materials Group Co., Ltd.'s "ZHONGMEI" mining single hydraulic pillar products were awarded "Shandong high-quality brands in 2021".

Brand effect is the most valuable asset of an enterprise and the core competitiveness of an enterprise. In recent years, China Coal Group has attached great importance to the construction of global independent brands. It has successively registered the "China Coal" trademark in 37 countries and regions including the European Union, the United States, and Russia, and has obtained the 27 member states of the European Union and the United Kingdom, Taiwan, Macau, and Singapore. The right to use the China Coal trademark has established the China Coal brand in the international market. The group has been selected as a pilot enterprise for industrial brand cultivation of the Ministry of Industry and Information Technology, a well-known trademark enterprise in Shandong Province, a well-known brand in Shandong Province, a high-quality brand service in Shandong Province, a key cultivation enterprise for Jining City's "Ten Hundred Thousand" brand cultivation, and a well-known brand in Jining City. It is in the forefront of the province in corporate brand building.

This time, the "ZHONGMEI" mining single hydraulic prop of Shandong high-quality brand was independently developed and produced by China Coal Group. The product has been innovated and improved to overcome the defects and problems of DZ type (piston type) single hydraulic prop. It has many advantages such as large working resistance, light weight, long service life, large working stroke, low use cost, convenient operation, wide use range and good stability. The market sales are very good. At present, 62 models of mine hydraulic prop products independently developed and produced by our group have obtained the national mine product safety mark certificate, and the products are very guaranteed in terms of quality and safety.

In the next step, our group will take this opportunity to give full play to the leading role of the brand in accelerating the transformation of corporate momentum, continue to consolidate and strengthen the brand strategy innovation results, implement the brand-driven strategy more vigorously, promote the improvement of product and service quality, and promote enterprises to become bigger and stronger, and contribute more to the development of the province's brand economy and the construction of a strong quality province!

Warmly Congratulations To China Coal Group On Award Of Shandong Quality Brand In 2021

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